Konstantin Boykachev

CEO Proforexea LLC

Honest Coder

Professional Trader

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Konstantin Boykachev

CEO Proforexea LLC

Honest Coder

Professional Trader

Blog Post

Companies that have survived two world wars

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long-lived companies

Which stocks to invest in with the lowest risk? If you focus on the most growing indices, then it makes sense to pay attention to the technology sector. But the experience of Theranos and other zombie companies has shown that there are sometimes problems here. One could invest in the most expensive companies in the world. But the experience of the depreciated General Electric is an example of the risk of such investments. We offer a third option – to invest in long-lived companies. If these corporations were able to survive two world wars, they have a clear potential for further development. And even if these investments are long-term, they will definitely bring profit.

Long-lived companies

  1. USA (S&P 500):
  • State Street Corporation… Banking holding, founded in 1792. Today it is one of the largest banking structures, pretty battered over several crises of the last 20 years. Nevertheless, the company has growth prospects.
  • ColgatePalmolive… One of the leaders in the consumer sector was founded in 1806. Initially, the company was engaged in the production of soap and candles. The first toothpaste appeared in 1873. Today, the shares of the concern show stable growth, and the company itself is a dividend aristocrat.
  • Consolidated Edison… Formed in 1823, the New York City Energy Corporation focused on the utility sector. The constant demand for gas and electricity from the population allowed it to survive a series of crises without any problems. The upward trend in quotations instills confidence in the stability of a long-lived company.
  • McKesson Corp… Founded in 1828. The initial direction was the import of herbal medicines. Now the direction of the corporation is pharmaceuticals, automation of processes in the field of healthcare. In terms of revenue in 2019, the corporation overtook Microsoft and almost caught up with Apple.
  • Deere &Co… Since 1837, the corporation has been producing agricultural machinery and spare parts. Despite the 2020 pandemic, the long-lived stock has hit all-time highs.
  1. United Kingdom (FTSE 100):
  • Barclays… One of the oldest banks in the world was founded in 1690. In the early 1900s, the company actively absorbed small banks, expanding its presence throughout Europe. The 2000s severely crippled the financial sector and Barclays stocks pushed far from their highs. But the point of buying them “at the bottom” seems like an interesting idea.
  • Schroders… One of the long-lived financial companies, which, against the background of falling bank shares over the past 5 years, has renewed historical highs several times. Established in 1804 to manage stock assets provided by foreign partners.
  • Pearson plc… Founded in 1844, the construction corporation had become one of the largest in the world by 1890. Later, the construction area was closed. The latest project of the corporation was the construction of a dam in Sudan, but by this time the corporation was already actively buying up the media. Today it is one of the largest media holdings, unstoppable at the top during the dot-com crisis. However, stocks can be profitable in the long run.
  • Burberry… The company was founded in 1856 by a 21-year-old fashion lover who was able to offer gabardine, a dense, waterproof, breathable fabric. Corporate shares are volatile – they react painfully to the crisis due to the volatility of demand. But they recover just as quickly.

What securities do you invest in?

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